Canon; Be the Revolution

Canon released its first mirrorless camera system, EOS R, perfect for photographers and content creators alike to take quality pictures on the go.

We tasked two photographers from different backgrounds to go out and test the camera for the first time in two wildly different environments.

We also created a digital gallery experience that allows people uncover the journey behind the photo through an AR powered app. Hovering your camera over a campaign photo reveals the photo’s backstory, crafted by the creators that captured it.