Simply Mixology; The Bar Cart
After dominating the mimosa game for years, Simply created a new line of mixers that double as mocktails, making it easier than ever to make bar-quality drinks at home. So, when they asked us to create a unique sampling experience for their new line of drinks, we decided to bring the drink from home experience onto the streets.
We transformed a double decker bus into a larger-than-life bar cart. Every inch of the interior and balcony was custom-made to look and feel like a home. Then, we brought the bar cart on the road and hosted an event for people to experience Simply mocktails and mixers for the first time.
Building the Bar Cart
The Experience
Alongside Unit9, we crafted Simply and mixology-inspired design elements so guests felt like they were being welcomed into the home of their (Simply-obsessed) friend. A “Press For Drinks” Doorbell, a fruit-themed photo wall, a curated menu based on the drinks. Even our Brand Ambassadors dressed were in cozy pajamas and ready to show our guests around the space like a host in their own home.
Art Director: Chelsea Ceasor
Producer: Paige Matho
Production Company: Unit9