Procter & Gamble; Unbecoming

For P&G’s haircare line, My Black is Beautiful, we created a brand campaign that gives Black women the space to shed expectations around our hair and womanhood. Unbecoming gives us a platform to and release ourselves from expectations around how we show up, champion our undone hair on screen, and define beauty for ourselves.

As as Black woman I’ve spent a fair share of my life confronting my own “unbecomingness.” This project was created from those experiences. Having the opportunity to bring this to life was unbelievably magical.

Oh, and, this was written and voiced by yours truly. Enjoy!