Starbucks; Hello Again

Have you noticed your local Starbucks is looking a little different? I had a little something to do with that. For Super Bowl 2025, we unveiled a Starbucks that feels a whole lot more like Starbucks again. This campaign marked the return to what people know and love—expertly crafted coffee, barista moments that matter, and a brand that feels warm, familiar, and unmistakably Starbucks. From the big game to the cups in your hands, this was more than a rebrand—it was a homecoming.